412 Freelancers, based in Pittsburgh, runs the AI Baseline: a measured test of how ChatGPT, Perplexity, Google AI Overviews, and Google organic results rank, cite, and describe your business for the questions your buyers ask. You get a score out of 100, the competitors named instead of you, the facts the assistants get wrong, and an action plan with an owner on each task. Your team implements. 412 Freelancers reruns the test and reports what changed.
Get a custom quoteThe AI Baseline is a measurement tool, run by 412 Freelancers. It does not guess at best practices. It asks the questions your buyers type, records what every assistant says, scores it, and tells your team exactly what to change and where. Your team makes the edits. The test reruns and shows whether they worked.
A fixed list of your buyer's questions, branded and unbranded, asked in four lanes: ChatGPT, Perplexity, Google AI Overview, and Google organic. One AI Baseline score out of 100, with the four parts shown.
Who is named and cited instead of you, every wrong fact, and a task list with an owner on each item: website team, location manager.
After you implement, the same questions rerun every two weeks or monthly by package. Branded and non-branded results, citations, and who is trending toward authority, reviewed in a monthly meeting.
What 412 Freelancers does not do on the AI Baseline: implement the changes. The test tells you what to fix and whether the fix worked.
Every AI Baseline question runs in all four lanes: ChatGPT, Perplexity, Google AI Overview, and Google organic. For each answer the AI Baseline records who is named, in what order, which sites the answer was built from, and whether the facts match your own pages.
The AI Baseline score is out of 100 with a public method, so you can check the math. Every answer is read against your own website, so accuracy means what your pages say, not what a reviewer thinks.
Unbranded ChatGPT and Perplexity answers where your business is listed first.
ChatGPT and Perplexity answers that cite your website as a source.
Questions where your own site, not a directory or a partner, holds the number one result.
Deductions for every wrong fact and every partly right fact the assistants state about you: prices, programs, hours, addresses.
The AI Baseline from 412 Freelancers fits single-location businesses that want to know what ChatGPT tells a customer who asks for them, multi-location brands and franchises that need a score per location, and marketing teams that already rank on Google and want to see whether the AI answer matches.
An AI Baseline is a measured test of how AI search describes your business. 412 Freelancers asks ChatGPT, Perplexity, and Google a fixed set of questions your buyers type, both branded and unbranded, records whether you are named, where you are listed, whether your site is cited, and whether the facts are right, and turns the results into a 100-point score with an action plan.
The AI Baseline score is out of 100 and has four parts: assistant positioning (40 points, whether ChatGPT and Perplexity list you first on unbranded questions), brand citation (20 points, whether those answers cite your website), Google organic (20 points, whether your own site holds the number one result), and accuracy (20 points, with deductions for every wrong or partly wrong fact the assistants state about you).
No. The AI Baseline is a measurement tool. The report assigns each recommended change to an owner on your side, such as your website team or a location manager. You implement, and 412 Freelancers reruns the test to measure what changed.
After your team implements the recommendations, 412 Freelancers reruns the same questions every two weeks or monthly, depending on the package. Each rerun reports the score, branded and non-branded results, who is being cited, and which competitors are trending toward authority. Results are reviewed in a monthly meeting.
Yes. Each location gets its own AI Baseline test, score, and action plan. A franchise or multi-location brand can compare locations and see which pages and listings each one needs to fix.
AI Baseline pricing is a custom quote. Send the website and a sentence about the business and 412 Freelancers will reply with a quote.
No. SEO measures where a page ranks in a list of links. AEO, answer engine optimization, measures whether an AI assistant names you, lists you first, cites your site, and states your facts correctly. A business can rank well on Google and still be absent from the answer a buyer reads in ChatGPT. The AI Baseline measures both so you can see the gap.